Don’t forget INVESTMENT means ENTITLEMENT AND PORK BARREL SPENDING.
The phrase I am seeing , especially in web ads used in conjunction with “weird trick” is “that THEY don’t want you to know”. Often “they” will refer to insurance companies, banks or other big faceless institutions who really don’t care if you know the weird trick.
I am seeing this as a viral translation war on MSNBC CNN etc on the Obama propaganda speech.