I don’t believe this is a new thing; it’s been around for a long time, and in many other cultures. In the hispanic community it’s called machismo.
What did machismo ever do to deserve being compared with this kind of base slavery to egotism?
There was some kind of respect for family and society tied up with machismo. It knew chivalry. This... it makes even macho look virtuous.
Self worth from the outside in. Very codependent. Some people get their sense of worth and value from within themselves, some don’t. Those who don’t get it from within themselves (and connection with Christ) will have to get it from others. Withholding it from them drives them frantic.
Institutionalized narcissism.