Half the West Point football team was dismissed in 1951 for cheating. West Point had a huge cheating scandal in 1976. And those are just West Point examples. Its not just the 30 and under crowd.... this has been going on for many many years.
Good point, but I think the rationalization for unethical behavior has evolved. From trying to pass a EE exam to compromising nuclear weapons procedures and government sanctioned and directed lying to advance political policies like Obamacare, we have become a nation where truth is held in contempt.