I’m trying to remember. It might have been the same product (e.g. lipstick formulation) but different packaging for different markets. I think it might have been the Estee Lauder umbrella company (Louis Vuitton Moet Chandon Hennessey or whatever) that owns the whole thing. Basically what I was told was that marketing was a scam and some of the best-quality products could even be found at drugstores.
I definitely can believe it. Generics are often nearly identical to the brand names and a lot cheaper in a lot of items.