[Sgt_Schultze]

Predictable. Target a narrow 3% of the population, many of whom would never enter your store and watch the other 97% feel taken for granted.

Also one of the implementations was to go to "everyday value" instead of sale prices. Once customers knew they could buy things they wanted when they really needed them, there was no impelling force to "buy today" or to even make the journey to the store and possible find some unrelated item.

[jocon307]

“Also one of the implementations was to go to “everyday value” instead of sale prices.”

Yes, we gals HATED that. You make a good point about out how that could hurt sales, funny the retail experts couldn’t figure that out.