I guess better them than the chi-coms
Lowering to 80 proof Jack Daniel's black label was historically produced at 90 U.S. proof (45% alcohol by volume).[14] The lower-end green label product was 80 proof. However, starting in 1987, the other label variations were also reduced in proof. This began with black label being initially reduced to 86 proof. (Both the black label and green label are made from the same ingredients; the difference is determined by professional tasters, who decide which of the batches would be sold under the higher-priced black label, the rest being sold under the green label.)
Then, starting in 2002, all generally-available Jack Daniel's products were diluted to 80 proof (including both black label and green label).[15] The reason stated for this was that the distillery's marketing had found that customers preferred a lower proof whiskey; this also simplified the production process.[citation needed] This reduction in alcohol content was condemned by Modern Drunkard Magazine and a petition was formed for drinkers who disagreed with the change.
Jack Daniel's has produced higher-proof products at times. A one-time limited run of 96 proof, the highest proof Jack Daniel's had ever bottled at that time, was bottled for the 1996 Tennessee Bicentennial in a decorative bicentennial bottle. The distillery debuted their 94 proof "Jack Daniel's Single Barrel" in February 1997. The "2011 Holiday Select" is currently the company's highest proof at 100.