It’s the size, 110 million, that has red flags up for me. How many shoppers are there in the US? Subtract out kids under 16, and it really means that at least 1 out of every 3 adults bought something at Target.
That doesn’t pass the smell test for me.
The data appears to be coming from Target.
If you want to read it again.
If not, as Jim Rob would say, “Whatever!”