it is not enough to “not watch”
you have to make sure not to tivo or dvr.
you have to make sure to not have the tv on that channel
the ratings must be a catastrophic failure.
you have to email blast all your email lists to avoid the rose bowl parade.
THEN
you have to attack the advertisers and make them pay for supporting this anti-family display of adult sexual fetishism when children would be watching.
also just to be safe.
v-chip the channel so visitors can not watch ANYTHING on that channel that day. Football must also pay the price in $$$. no viewers means no $$$
They have to shove their perversion in peoples faces