Shultz knows the media will be in full court press on Obamacare next year, no matter how bad it is.
In the eyes of the bewildered public, DWS will be proven right. Malkin, telling the truth, will just be seen as another extremist, mean conservative.
You are discounting the extreme pain that the voting public will endure without acknowledging the truth. The media is hated... they will destroy themselves if they try such an overt lie.