Horizontal drilling, a very separate job from hydraulic fracturing, is also older than the shale production and not limited to the use of tight formations. We did a lot of that in Alaska to limit the production pad size while covering a far larger area underground.
About 2008-9 they started experimenting with fracking oil
You are several decades behind.
http://www.spe.org/jpt/print/archives/2010/12/10Hydraulic.pdf
Those OCTOPAD oil rigs just give me the warm fuzzies.... love it, productive production.