The way not to fall into the trap is to not give the Dems and the media an alternative to shoot at. Which is why the Dems are becoming increasingly shrill in their demands that the GOP produce an alternative.
The GOP needs to do little more than insure that the Dems OWN this fiasco. The media might have been powerful, but there’s not a heck of a lot they can do to tell people that “no, you really aren’t losing your coverage and doctor and your costs aren’t rising” when all of that is actually happening.
That might work for a while but it wont forever because then you fall into “At least Dems are trying to makes things better...” trap again that Dems used last year.
You offer something that gives Americans more freedom. Something that keeps focus on cancellations.
The key is when the media asks the GOP where their plan is to meet all these goals Obamapromised, they have to respond with “Obama care doesnt do any of that. It does the opposite. We are trying to clean up Dems mess.”