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2014 is turning from a historic blow out to a run of the mill mid term. The GOP may pick up a few seats and take the Senate by a razor thin margin but it won’t matter. The budget deal and bystander mode on kenyancare has telegraphed that the GOP have no intention of engaging the kenyan for the remainder of his time in the WH.

Boehner is a big part of the problem, if not THE problem, with the Republicans. His actions have been to facilitate the agenda of Obama and the Democrats, for example:

When Obama decreed a delay in implementing PPACA for employers with more than 50 employees, did Boehner declare that this is beyond Obama’s power? No. Boehner criticized Obama for excluding small businesses and promised to introduce a bill to delay implementation for small businesses.
Boehner proposes to implement "comprehensive immigration reform" by several small bills rather than one large one as the Democrats proposed. The Democrats, unsurprisingly, laud Boehner's approach

There are also problems with the RNC and the consultants that surround them. For all their blather about "brand" you'd think they would understand that one of the first things a brand must do is differentiate itself from other brands. Romney was not sufficiently different from Obama, witness Romneycare.

The Republicans aren't really going after Obama's illegal decrees vis-a-vis PPACA, because they aren't really opposed to government interference in health care or health care insurance, they just believe they can do it better than the Democrats.

Instead of focusing on shallow things like "brand" they should focus on principles and advance an agenda that is more than just a strategy to retain/obtain office. Championing an agenda, having a cause, is how to attract voters. No one is particularly interested in a politician's strategery to protect his position, it's not about them or their party, it's about Liberty.