Are you kidding? It’s on TV. It’s a popular show. It’s trending everywhere. Everyone is talking about it.
We have to get involved. IT’S ON TV!!
“We have to get involved. ITS ON TV!!”
And part of any good government rollout plan is to get the issue on TV and in all the media, to give the people the idea that there is a problem.
They’ll use the observer effect (where the casual observer thinks a rare event is common because they hear about it all the time), and multiple straw man arguments to lay down the concepts that the rare event is bad, and that government has the right to fix it.
Ideally, the people will (seem to0 demand government action to stop the wrong they have been seeing in all the media outlets.
Now it’s the poorly defined “hoarding”, and the buried concept that, for the common good, what you have in your house is the government’s business. And everyone thinks the target is someone else, not them.