I used to do a three hour morning show. In most hours we had either 3 or 4 live spots. Trouble is they were all five minutes long.
It was like reselling the spot everythime you did one, usually with the business owner.I had one guy I made give us a fish story before we would talk about his product.It worked well.
I love radio.
It aint easy.
Rush makes it seem easy.
He is a Master at it.