It’s not ad revenues, it’s their share of cable subscriptions ..
But either way, the viewership erosion is significant for other reasons .
Last November was the Presidential election. It's not surprising viewership is down. FNC's relatively better numbers just indicate the frustration of liberals and their lack of interest in watching Obama implode.
They got to turn things around. They shouldn’t have signed on to the Obama Express. Time to jump from the train before it wrecks! maybe get some Conservatives on the line up or some interesting people. Hire Obermann back! Shut down MSNBC or Go total commie and get some interesting foaming at the mouth Marxists—they would be interesting at least.