I agree...this will backfire.
No it won't. They've been doing this for 40 years or more. You'll note most of the money will be going to a Lear organization. Norman Lear is the Marxist producer who created "All in the Family," one of the most anti-conservative series ever to air. It portrayed us as brain-dead bigots who need to be "educated" by our liberal betters.
Hollywood has been a principal vector for American cultural change, from feminism (Maude, The Mary Tyler Moore Show, Murphy Brown ad nauseum) to "normalization" of homosexuality Gay TV.
What chaps my posterior is "conservative" posters here who think some of those shows are great and don't have the brainpower to understand they're being indoctrinated. Leni Riefenstahl would be proud.