Did you forget your /sarc tag after the Zuckerberg thing? Do you know how a typical website operates?
Well, Trav may or may not, but *I* sure do.
There's a lot of ways Zuckerberg could help OTraumacare.
He could make server space available in a cloudspace.
He could set up a firewall server-farm to serve as load-throttlers to prevent the exchanges from being directly overwhelmed.
He could make parts or all of Facebook's operating code available and front-end the Exchange look and feel, while faking it on the back end until the other parts are up and running.
Lots of things he could do. Don't be attackin' my boy Trav.