I live in Hudson County in NJ and I talk to a lot of people, and they don’t realize that they are conservative until you get to a point in the conversation where a light goes off over their head. There are a lot of people here who live their lives as conservatives but have been brought up not to vote that way. Some of them are starting to come around. Race is playing a factor too, but maybe I should leave that for another discussion.
Many Northeastern Democrats are generational Democrats that need to wake up. Look at Staten Island; it split the last POTUS vote.