I believe Chevy’s reputation regarding trucks is that they are more expensive than Ford or Dodge but higher quality. With the other truck makers seeing sales increases and quaility not an issue, all that is left is that truck buyers don’t want government motors.
Chevy trucks are not higher quality than Ford. Ford has outsold GM in the truck department for years now. The Chevy is a good looking truck and if it weren’t a GM, I’d look at them. It’s Ford for us, we have two. A Flex and a Superduty.
“I believe Chevy’s reputation regarding trucks is that they are more expensive than Ford or Dodge but higher quality.”
Try that hypothesis on the diesel pickup truck forums.