Well, it all starts with some very solemn editorializing by the MSM, then we RAISE AWARENESS OF THE ISSUE on Facebook and Twitter, then we dispense colorful armbands and ribbons, then we have the $10,000-per-plate Hollywood fundraisers, and then...
If you do that then you have to talk about Russia moving to use their arctic coast as a shipping route.
Looking at the recent arctic ice maps and 30 year average arctic ice maps, it does look like the Russian side of the Arctic has far less ice than the Canadian side