Well. He’s managed to piss off everyone on both sides of the issue. That takes some doing.
So...the CEO of a firm which makes a product said to taste like burned s***, and whose clientele consists mostly of urban liberal yuppies, decides to blow off conservative gun owning patriots.
Yeah, great business decision. No doubt about it.
I think he chose a side a long time ago, he’s just now going public. His liberal morals only allowed him to accept gun-owners money for so long before he felt compelled to act.