I call BS on Chris Cillizza's article for this:
5. Jeb Bush: This is our holding-pattern ranking for the former Florida governor. If he announces he’s running or even that he’s moving toward running — heck, we’d take a Bush trip to Iowa, New Hampshire or South Carolina — then he is likely our No. 1 on the list. But, he’s not doing much of anything regarding the coming presidential race at the moment, so he stays where we’ve had him for months. (Previous ranking: 5)
Plus, he's ranking Ted Cruz at #6, behind Jeb Bush, Paul Ryan, Marco Rubio, and Chris Christie.
This description of his antics at the end of the article pretty finished it off for me:
He is the author of The Gospel According to the Fix: An Insider’s Guide to a Less than Holy World of Politics and an MSNBC contributor and political analyst. He also regularly appears on NBC and NPR’s The Diane Rehm Show.
He obviously is NOT a conservative. And is probably an operative for the GOP-e. Pay no attention.