I remember freepers trying to assure us that loyalty cards and asking for zip codes was not to track us but to make their service better. We were assured that it didn’t get specific enough to track us personally.
Then my Brother In Law recieved some awesome coupons for the items he bought all the time. The coupons were specifically tailored to his buying habits. I kid you not.
Wait until people start getting health insurance premium hikes based on the groceries they bought. Oh, and some stores (I’m looking at you, Target!) are requiring the cashiers to swipe the driver’s license into the cash register for all alcohol purchases. I left the cashier with that bottle of Baringer and bought one at walmart instead.
I was speaking to some twenty-somethings about the NSA spying and they were nonplussed about the whole thing. It’s terrible. Government schools have raised pro-government drones.
Have your brother at least, install DoNotTrackMe from the FF apps.