First, theres the $7500 taxback bonus that every buyer gets and every taxpayer pays. Then there are generous state subsidies ($2500 in California, $4000 in Illinoisthe bluer the state, the more the taxpayers get gouged), all paid to people forking out $63K (plus taxes) for the base version, to roughly $100K for the really quick one.
For all the hype, only 20,000 have been sold....
http://news.yahoo.com/blogs/nightline-fix-abc-news/why-texas-bans-sale-tesla-cars-140842349.html
They just started production and sales in 4Q12...