K-Mart is a synonym for cheap in the mind of many, many people.
That is why, owning all those big retail boxes, Sears would do well to occupy them, change the name to Sears, and put Sears merchandise throughout.
Not a bad idea, but if I were Sears, I would distance myself from that worthless K-Mart brand, or sunset it altogether.
The other danger is in huge brick-and-mortar stores when the consumer model is moving more and more to the virtual marketplace. Remember, Sears started as a catalog operation. Maybe it’s time it found its roots again.
Close down all but the most profitable buildings, sell the real estate, and use that capital to challenge Amazon in the e-market.