“More and more, the key to McDonald’s future appears to be found in the DNA of the places it inhabits”
So, does that mean McD’s serves swill only in the U.S. now, and if so, what does that say about American cuisine DNA?
McDonald’s has been tailoring their menus to local tastes for a long time now. In India all the burgers are made with mutton (nobody would buy a beef burger), and in Nova Scotia they’ve been serving McLobster for at least a decade.