I predict K-Mart may suffer the same problems with their new hip-hop/rap ads that are 95% black children. With the overall blatant ghetto look, the ads obviously are made to appeal to the lower class of Americans. It makes you wonder how stupid their marketing people are when it comes to demographics. Have they done their due diligence? Do they know that only 12%-13% of Americans are black? I used to enjoy picking up some things at K-Mart; I’ll never go again.
How pathetic is it that corporations now target the lowest common denominator of humanity.
Even in the 1960s I could not figure out how K-Mart stayed open.
K-Mart has always looked deserted and dying, for generations.