They alienated 98% of their customer base to cater to the 2% who won't shop there.
I'm not a Business Major, but even *I* can see a flaw in that reasoning.
Yep. This was a suicide move, by their incompetent CEO.
It seems that all the elites like to snub the great American majority. Gay-friendly is a new form of snobishness. The fashionistas and celebs love to flaunt their love of all things politically correct and gayness seems to be the latest in the world of pc. Who would guess that political beliefs could become a fashion accessory like a new purse.