I too, quit going to JCP. Mostly, my decision was cost-based, though their pro-gay stance didn't help them any.
Then recently, I got lured in a couple of times by their coupons.
Both times, I looked at their merch, said "Meh", and walked out. They've completely changed what they carry from a couple of years ago. I thought that the higher end stuff was priced out of my market, and the low-to-mid range stuff looked cheaply made out of lower quality materials.
Figure that if I want cheap quality garments, I'll just go shop at WalMart. Kohl's (and Macy's, surprisingly) has taken my business from JCP.
And, FWIW, both times I went back to JCP, the store was empty. Not 'just a little slow'. Empty. 3-4 clerks standing around a checkout talking. That's it. One of the times was on a Saturday, so the place should have been hopping.
I've made sure that JCP isn't in my stock portfolio. ;-)
Well, it was really busy last Saturday, lines at cash registers. Heavy "sale" advertising. Agree, you have to watch those fabrics. I like Macys better, but their petites don't fit me correctly. Now JCP's don't either. And there are so few stores carrying petites anymore as floor space is filled with plus sizes. Sign of the times, I guess.