Nowhere in the article is the term "US luxury market" defined. I mean, that's sort of important.
This statistic smells ugly.
Tesla didn’t generate a profit by selling sexy cars, but rather by selling sleazy emissions “credits,” mandated by the state of California’s electric vehicle requirements. The competition, like Honda, doesn’t have a mass market plug-in to meet the mandate and therefore must buy the credits from Tesla, the only company that does. The bill for last quarter was $68 million. Absent this shakedown of potential car buyers, Tesla would have lost $57 million, or $11,400 per car. As the company sold 5,000 cars in the quarter, though, $13,600 per car was paid by other manufacturers, who are going to pass at least some of that cost on to buyers of their products. Folks in the new car market are likely paying a bit more than simply the direct tax subsidy.
How’s this going to work in the future? As long as the competition has to pay greenmail to Tesla, probably just fine. And with California gradually ratcheting up the electric-vehicle mandate, maybe just finer. No wonder the stock price doubled and Goldman shelled out.
April 2013 U.S. Luxury Car Sales Rankings By Model - Top 56 Best-Selling Luxury Car Sales In America - Every Luxury Car Ranked
http://www.goodcarbadcar.net/2013/05/usa-luxury-car-sales-rankings-by-model-april-2013-ytd.html
How about 2.3%
What crap.
Nowhere in the article is the term “US luxury market” defined. I mean, that’s sort of important.
This statistic smells ugly.
..............
The title of the article is:
“Tesla Nabs 8% of the U.S. Luxury Car Market”
The first sentence of the article reads:
” the Electrification Coalition released a report last week stating that Tesla’s Model S made up 8.4% of the U.S. luxury automotive market in the first six months of the year.”
‘’’’’’’’’’’
I went to the Electrification Coalition site. Here’s what they say:
http://www.electrificationcoalition.org/media?type=50
http://www.electrificationcoalition.org/StateOfMarketPresser
“Tesla’s Model S has captured 8.4 percent of the luxury market in the first six months of 2013, and sold more units than several in-class competitors including the Audi A8, BMW 7-series, and Mercedes S class.”
...........
so yeah you’re right. They have not totally pinned down the definition of “US luxury market”. Could be the number is very narrowly defined.
However, the report was prepared in conjunction with PricewaterhouseCoopers—which limits the fudge factor.
“This was a key finding of a new Electrification Coalition (EC) report released today in consultation with PricewaterhouseCoopers.”
Likely if you went to the original report and PricewaterhouseCoopers or somewhere else — you could get the precise definition of Luxury Car Market. But I didn’t want to spend the time doing so.