I would advise her to inject a little humor into it.
Maybe an ad with her dressed as a witch, saying “that’s ridiculous, I’m NOT a witch!”
Make your accusers the ones who are absurd.
I would love to see a set of commercials where she wears suspiciously “witch-like” clothing while she coyly tries to hide it
She is not the sharpest tool in the bag or the best candidate but where the hell is anyone else on the conservative GOP side where she lives?