Did you ever get upset when Steve Jobs and Apple bullied the hell out of people over names? A trade mark is only as good as it’s defense. Look at what happened to Xerox.
Sure did. Sad to report that Jobs came to a sticky end; cannot say for sure whether it was retribution from on high for said behavior on his part.
And Polo the magazine, lost out to Ralph Lauren even though the mag had been around for many many years before.