Be that as it may, the tattoo on his left wrist was “Sybrina.”
Matt Lauer & Ryan Julison (Martin family publicist who started the media firestorm)
Ryan Julison was hired by Trayvon family attorneys Natalie Jackson and Benjamin Crump to create the initial image of Trayvon Martin and consequently George Zimmerman.From the outset the media hook, created by Julison, was baited with innuendo of racist intent. Simply, it made for a more appetizing media story. Once the media took the bait and ran with the completely racist shooting narrative, Julison did nothing to correct the falsehood.
Ryan Julison specifically and intentionally used this narrative to launch a media image campaign to benefit his clients Tracy Martin and Sybrina Fulton. Professional spin, combined with the professional obfuscation and ommitance of facts.