The election wasn’t lost just on ideology. There just wasn’t any fight in Romney.
They chose the tip toe strategy and it failed miserably. They could have hit Dems hard in places like OH as buffoonish Limosine liberals and they chose not to.
Of course Obama was popular, he was never engaged by the opposition.
When Romney went on offense in the first debate and smacked the kenyan around it was successful. But other than that one time across the board they chose not to fight. GOTV, debates, ads, etc. So they lost. Pretty simple really.
obama attacked romney, biden did too. romney didn’t attack obama back. worst decision ever. it was in many ways dole 96 again.
The Mormon Milquetoast! No fight. No street smarts. No guts.