Could it be that they are purposely botching it?
Yes, they are, and pay close attention to this snip:
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The nightmare scenario for Republicans would be if this large group of former special operations folks got fed up enough to mount a Swift Boat-style media campaign to explain to leadership that Country First needs to be a code to live by, not just some bumper-sticker slogan.
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Apparently the mushy independents can only be woken up with face-slaps of this order. Otherwise Kerry would have won.
Consider this a very hopeful ‘promise’ and combining Team 6,
we have a shot at stirring some sleeping Americans awake.