Much like Victoria’s Secret, if parents didn’t buy this stuff it wouldn’t happen.
Yep...
Well, after now insulting anyone who isn’t a size 0-2, I’m sure many of the more “rubenesque” middle aged moms who control the purse strings aren’t going to be allowing it much longer ....this CEO is a dope.
Not at all. Moms of every size will continue to live vicariously through their daughters and continue to patronize A&F. It’s about their daughters being popular, even if that means wearing very in modest clothing.
If a woman is a size 0, does she even exist?
He is going after a defined, high end market. And it seems to be working.
A lot of lines do similar things. My sister worked at a VS once. She was told to turn away any “large” women, as they didn’t look sexy enough.
My sister quit and told them “Fat people want to feel pretty too!”. Yes, my sister has about as much tact as I do.