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Tesla’s Model S Is Shaming BMW and Mercedes
Wall St. Cheat Sheet ^ | May 14, 2013 | Justin Lloyd-Miller

Posted on 05/14/2013 7:17:46 AM PDT by grundle

For the naysayers who maintained that Tesla Motors (NASDAQ:TSLA) wasn’t going to make it, with the Model S too expensive to be successful, here is a fact worth reflecting on: in the first quarter, Tesla outsold comparable cars from BMW, Mercedes-Benz, and Audi.

Tesla moved 4,750 Model S units in the first fiscal quarter. Among the top three German luxury builders, the Mercedes S Class came in second with 3,077 units sold. BMW took third place with 2,338 7-Series sedans sold and Audi’s flagship A8 sold 1,462 cars, good for fourth place.

There are are few things to consider when looking at this data, which came courtesy of LMC Automotive. The three German cars all start at prices toward the top of the Tesla’s price ceiling, and no one who buys the BMW, Mercedes, or Audi get the $7,500 clean energy credit. Effectively, this makes the Tesla the cheapest car of the bunch. On the other hand, this is the pack that the Model S was intended to be running with.

While Tesla faced huge criticisms about the Model S being too expensive, which would result in a stagnancy of demand, it appears the concerns were unfounded, and that the demand is leading the segment. Given the company’s limitations as a start-up with a product that has yet to become mainstream, these figures are especially impressive.

Moreover, the Model S was never meant to be an affordable, mass market car; the company was never aiming to build the next GM Chevy (NYSE:GM) Volt or Nissan Leaf. The Model S was designed from the ground up as a luxury car, meant to compete with the likes of the 7 Series and A8.

The company’s business model suggests that as electric cars become more accepted, and concerns over range anxiety and other problems subside, the high cost of electric car technology will slope downward. And when that happens, Tesla will be ready and waiting with an entry-level, ballpark $30,000 model to market to the masses.

The trick Tesla has to pull now is maintaining the sales momentum it has built up — to show the world that electric cars can be a sustainable enterprise and not just a trending fad that will slow down to a trickle in the future. The company is already well on its way, with a crossover concept slotted for production in 2014, further whispers of a more affordable car down the road, and even a truck.


TOPICS: Miscellaneous
KEYWORDS: efv; energy
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To: Fightin Whitey

Be sure to splice-r-in before your meter or better yet, after the lib next doors meter!


61 posted on 05/14/2013 10:14:29 AM PDT by cableguymn (The founding fathers would be shooting by now..)
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To: cableguymn

Buddy I’ll just plug ‘er in the same place I charge my free Obama phone!


62 posted on 05/14/2013 10:20:30 AM PDT by Fightin Whitey
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To: PreciousLiberty

Oh, yes he is. Branson and Diament (sp?) and all of them are driven by the same desires and the same end is to be The Guy who gets them into space. Even miserable LEO for five minutes. Even the Amazon boys are part of it. They could get what they want by combining their billions, but too many egos spoil the rocket fuel, so they need political pull.


63 posted on 05/14/2013 10:55:06 AM PDT by Mamzelle
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To: PreciousLiberty

So, boggle. The image is true. As an example that *you* might have taken notice of, consider Gabby Gifford’s husband. And the gal with the diapers. And John Glenn, the first hero, who sold us all out to China so that Clinton could give him a free last ride on the Shuttle. Pay attention.


64 posted on 05/14/2013 10:57:45 AM PDT by Mamzelle
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To: Gay State Conservative

‘I guess it all depends on how one defines “smoke”.’

I think a pretty good definition goes like this:

416 horsepower
443 ft/lb of torque at 0 RPM
16,000 RPM redline
0-60 MPH in 4.6 seconds
13.3 second 1/4 mile at 104 MPH
134 MPH top speed (governed)
.91 G on the skidpad

All in a four door luxury sedan.

http://www.caranddriver.com/reviews/2013-tesla-model-s-test-review


65 posted on 05/14/2013 11:23:49 AM PDT by PreciousLiberty
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To: PreciousLiberty
Both my diesels did/do 0-60 in about two seconds more,both are "premium" German makes and,therefore,don't break a sweat at 130mph (think Autobahn),both are at least somewhat "luxurious",and both can,as I said,be "recharged" in 5 minutes at 30,000 recharging stations.

And neither one came within 20 light years of $80K.

If you ever see me driving by while you're stuck on the side of an Interstate,battery dead,because you only got 270 miles out of your battery while expecting 300,flag me down and I'll give you a ride.I'll even help you to arrange a tow truck!

66 posted on 05/14/2013 11:39:36 AM PDT by Gay State Conservative (Leno Was Right,They *Are* Undocumented Democrats!)
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To: Gay State Conservative

“Both my diesels did/do 0-60 in about two seconds”

LOL! Sure.....


67 posted on 05/14/2013 11:54:35 AM PDT by PreciousLiberty
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To: MHGinTN
There is a simple solution tot he ‘bricking’ problem: a sensor which casues a complete disconnet of the car from the battery if the charge level gets to a preset ‘low’;


That was my immediate thought reading the article. For the price of the car, that should be basic equipment. There should also be a low voltage warning system that can call or text the owner.

Amazing all the money they spent engineering this thing, and NOBODY thought of some simple basic battery protection remedies.
68 posted on 05/14/2013 12:16:08 PM PDT by rottndog ('Live Free Or Die' Ain't just words on a bumber sticker...or a tagline.)
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To: rottndog

Circuit breakers are not THAT expensive don’tchaknow.


69 posted on 05/14/2013 12:17:35 PM PDT by MHGinTN (Being deceived can be cured.)
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To: MHGinTN

Unless $elling and in$talling replacement batterie$ is part of their profit plan...


70 posted on 05/14/2013 12:21:38 PM PDT by rottndog ('Live Free Or Die' Ain't just words on a bumber sticker...or a tagline.)
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To: grundle

Half the fun of driving a sports car is listening to the tuned exhaust. I think Ferrari has a guy who’s only job at the factory is to tune the pipes before delivery.


71 posted on 05/14/2013 12:25:20 PM PDT by central_va (I won't be reconstructed and I do not give a damn.)
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To: PreciousLiberty
LOL! Sure.....

Did I say that? Checking....checking....aaaah,nope!

72 posted on 05/14/2013 12:38:00 PM PDT by Gay State Conservative (Leno Was Right,They *Are* Undocumented Democrats!)
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To: Conserev1

Currently $TSLA is trading at $84/share. 52 week low was $25.52/share


73 posted on 05/14/2013 12:44:45 PM PDT by Wyatt's Torch (I can explain it to you. I can't understand it for you.)
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To: PreciousLiberty
Great looking car:


74 posted on 05/14/2013 12:47:24 PM PDT by Wyatt's Torch (I can explain it to you. I can't understand it for you.)
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To: Fightin Whitey

you’ll be staying awhile charging off a 110 outlet. hope the cord is not to long or it might not charge and brick on ya ;)


75 posted on 05/14/2013 12:56:56 PM PDT by cableguymn (The founding fathers would be shooting by now..)
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To: Wyatt's Torch

To me it’s a slam dunk short on the fundamentals but this guy is tight with Baraq and often these stocks don’t trade rationally for a long time.


76 posted on 05/14/2013 1:03:07 PM PDT by nascarnation (Baraq's economic policy: trickle up poverty)
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To: CodeToad

I have.


77 posted on 05/14/2013 2:07:18 PM PDT by SoCal Pubbie
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To: PreciousLiberty
One possible reason would be that it would smoke your diesel performance-wise. :-)

Not all diesels are slow!!!

NASA's Saturn V rocket burns fuel at the rate of 20 tons per second. The V10 Touareg isn't far behind. Volkswagen laughably lists the 5,825 lbs. SUV's city mileage at 15 mpg. But there's a real time fuel economy meter informing the pilot that even gentle acceleration results in a wallet-draining 3.6 mpg. Get this: it won't display any lower.

The trade off for such irresponsible fuel consumption: power: endless bucketfuls of forward momentum. The Touareg sports a 5.0-liter, 90-degree diesel V10 with an 18:1 compression ratio fed by twin turbochargers. The diesel-fed mega-mill is capable of an impressive-for-a-diesel 310 horsepower. Pfffft. The oil-burning Touareg stumps-up a mind-numbing 553 ft.-lbs. of torque at 2000 rpm.

In any gear, on any incline, on any surface capable of providing what's laughably called "traction," a gentle toe flick sends the Touareg TDI hurtling forward as if it's strapped to the back of a pulling NFL guard. The big VW may not be as quick as the (slightly) lighter Lotus Elise– the TDI Touareg hits 60 mph in 7.5 seconds– but the feeling is equally thrilling. Breaking Newtonian laws always is. And if you're interested, the SUV tops out at 144 mph.

I can read your mind: here we are again in Muscle Car Land. In other words, "stick a monster engine in a Sub-Zero and it'll go like Hell– and handle like a refrigerator." Before 2006– when VW redesigned their off-roader with some 2500 parts– you would have been right. When Farago drove the pre-'06 Touareg TDI, he called it The Mother of All Nose-Heavy Pigs.

I have no clue how the lesser new Touaregs handle, but the big diesel is shockingly competent. True, the steering, brakes, air suspension (and engine) are all over-boosted. There's an artificial numbness to the driving experience that's about as far away from "driver's car" as Lincoln Town Car. That said, I was bombing down curvy roads at 80 to 90 mph in absolute control. Roads that challenge my Subaru WRX at similar speeds. ...


78 posted on 05/14/2013 2:19:47 PM PDT by WVKayaker ("...once a bell is rung by a biased media, it's impossible to un-ring it."-Sarah Palin 11/7/12)
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To: cableguymn

No kiddin’.

Wouldn’t it be funny if they made it Apple compatible (an iphone being a piece of junk I DO own) and a guy could use the crummy little $60 white Apple charger/transformer?

Sit there for three months waiting for your dreamy Tessie to charge.

The pathetic fact is that, like Apple fanatics more or less already do, the owners would queue up at the tiny Apple charging stanchions and praise and lie and weep together over the flawlessness of their overpriced gizmos.


79 posted on 05/14/2013 2:38:49 PM PDT by Fightin Whitey
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To: Fightin Whitey
Wouldn’t it be funny if they made it Apple compatible (an iphone being a piece of junk I DO own)...

... The pathetic fact is that, like Apple fanatics more or less already do...

The pathetic fact is that you fall into the very category you disparage.

I am a proud owner of Mac products dating back to 1984 when it was introduced. I have laptops, desktops, and am currently typing on my MacBook Pro, circa 2009. I could have used my iPhone4 or my iPad1, but I like to type on a real keyboard.

They all work, even my 1984 Fat Mac! I even have a box full of 3.5 floppies and used MacDraft to help me design and build back in 1985 and 1986...

I have never had a virus, nor have I had any attack stop me from using my computers. YMMV.


80 posted on 05/14/2013 4:43:52 PM PDT by WVKayaker ("...once a bell is rung by a biased media, it's impossible to un-ring it."-Sarah Palin 11/7/12)
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