Fair enough, let’s take a look in a year and see if they’re really changed. JCP was “THE” department store for smaller communities for decades, pre-Walmart and big box competitors. It shouldn’t be rocket science to offer what people want and not piss them off too badly in the process of taking their money. You’d have to work hard to screw up in a business like theirs but it sounds like they managed to do it.
You would think it's obvious... Maybe the problem is the 'leaders' are totally out of touch with everyday Americans. Nothing else makes sense.