“I for one like the Amazon model. No bricks and mortar...just wire and warehouses. “
Unfortunately the financial returns on the Amazon model are extremely low. Fourth quarter 2012 (quarter ending Jan 29, 2013) Amazon’s net income was $97 million on sales of $21.3 billion, a return of less than 1/2% of sales. For first quarter 2013 Amazon projects sales of $16.6 billion and earnings of $65 million, again less than 1/2 percent of sales.
For the roughly comparable quarter (Apple’s first quarter 2013 ends December 29), Apple earned $13.1 billion on sales of $54.5 billion. A 24% return on sales.
As a shareholder I prefer the Apple economic model.
BTW, return on sales is irrelevant to Amazon. Look at (consistent and future) return on investment.