USDA does about-face, won’t jettison Forest Service’s shield logo

Yakima Herald ^ | April 9, 2013 | Scott Sandsberry

[george76]

A plan to drop a recognizable logo in this part of the country — the Forest Service’s iconic shield — generated so much outrage among the agency’s retirees that the idea has been dropped.

In early January, the U.S. Department of Agriculture quietly introduced a policy to phase out all of its sub-agencies’ logos, including the Forest Service’s, and replace them with the USDA symbol.

But that policy was kept so under wraps that not even Pacific Northwest forest supervisors were told. Some of them only heard about it in retrospect late last week — after the USDA had decided, in light of the virulent opposition from the Forest Service’s “Old Smokies” retiree group, to keep the service’s shield logo intact.

“We were all getting ready for a good fight,” said Jim Golden of Sonora, Calif., chairman of the retiree group.

[DesertRhino]

let me guess, it was going to be replaced with a circular shaped white circle, with a red and blue interior.

[Valpal1]

Tom Vilsack is hands down the stupidest Sec of the USDA to hold office.

[null and void]

One retired 34-year employee sent sarcastic congratulations through the USDA’s online feedback forum, calling the new standards “egotistical bureaucratic tunnel vision” and “the best example of top-down, super-centralized, micro-managed piece of bureaucratic direction that it has been my disgust to read.”

Stick around, this regime is barely warmed up.

[null and void]

let me guess, it was going to be replaced with a circular shaped white circle, with a red and blue interior.

Close...

[george76]

the best example of top-down, super-centralized, micro-managed piece of bureaucratic direction that it has been my disgust to read ....

[DesertRhino]

Thats right,,, the circle part is blue. Im trying to block that emblem out of my mind.

[jazusamo]

I swear the majority of people running things in this administration are brain dead, of course they’re just aping the turkey in the WH.

[Iron Munro]

More borrowed money wasted.

[SunkenCiv]

Thanks george76.

In early January, the U.S. Department of Agriculture quietly introduced a policy to phase out all of its sub-agencies’ logos, including the Forest Service’s, and replace them with the USDA symbol. But that policy was kept so under wraps that not even Pacific Northwest forest supervisors were told. Some of them only heard about it in retrospect late last week

What better way to overspend than a purposeless costly rebranding? It's what Demwits love to do -- new letterheads (including in the websites and in-house software), new building signs, new flags...

[null and void]

You'll love this...

[EternalVigilance]

Shaking my head.

[ArrogantBustard]

Fills me with the urge to defecate.

[Ray76]

Is that a real logo? or a lampoon?

[jazusamo]

USDA Logo

[null and void]

Is that a real logo? or a lampoon?

The source is a USDA website:
http://www.commodityfoods.usda.gov/

Beyond that I am unable to answer your question.

[Ray76]

So it is genuine. Wonder when it was created, looks like Obama’s logo.

[null and void]

looks like Obama’s logo.

Why, so it does!

What a remarkable coinky-dink!

[Ray76]

Yeah. Sheesh what an ego-maniac.

[Rodamala]

Nothing is shocking anymore...