What, Apple’s no discounts, no sales brilliant concept didn’t work out at Penney’s? Surprise!
Since JCP is headquartered here, we get some info that doesn’t go nationally. He got drawn and quartered by the Board, and has been rapidly rebranding, restoring coupons, bringing back favorite brands, such as St. Johns Bay for women. But it was not his idea, and he never moved here, never accepted the “culture” of the shopper of JCP, was commuting by private jet every week.
Enough was enough.
A retarded monkey could have succeeded at Apple.