Oh I agree...the thing with the “transfer your prescription and get a gift card” program is that the pharmacy’s and store encourage it. The cost HAS to get absorbed by higher prescription prices. My DH is a Type 2 diabetic with heart disease...he has 8 scripts. We have them all at one pharmacy (Rite Aid) and by using their store discount card I earn points (sadly we achieve highest level in March) and then I save my buying their store brand products and weekly specials on national brands (and if i have a coupon too—really great discout). Now I know that somehow that “discount”’is made up by the actual prescription prices, but as I have to get all those items filled may as well use their “plan.”
It get’s convoluted.
I prefer to pay cash, but I do use the coupons as The cash price has been jacked.