This one says it all as far as I'm concerned .....
This is a group [of consultants] that called Newt Gingrich the devil and then turned around and called Obama a nice guy ..."
The GOP-e, and its coequal partner, the RNC, have abandoned that dicta.
For example, after the 2010 historic blow out victory over the Democrats, they fired the RNC chairman. After the 2012 historic blow out loss to the Democrats, they extended the new RNC Chairman's contract.
I am no longer certain any of the RNC committee members are competent ~ and I mean that in every sense. Senility comes to 75% of the population, but with the RNC it looks to be more like 100%, and with some of them still younger than me!