I heard it called “No Immediate Miracle”. Ford also had stickers stuck on federal building walls, including colleges, right next to thermostats advising what tempature to set the thing. I think it was 70 in the winter and 80 in the summer. Someone figured out it was going to cost a lot more to remove the stickers from the walls than they could save in 20 years on utility bills.
There have been some very smart men who served in the white house. Ford wasn’t one of them. And he was followed by another one.