Which part???
I can call in, identify myself as this kids uncle and say whatever I want. They media will run with whatever is said as long as it meets their agenda. Part of their agenda in NYC is covering up for the NYPD to avoid riots.
Think about the power of the cousin statement:
-The low-information types and people who personally knew the kid will accept it and see the kid as some poor fool who got involved with the wrong friends. They wont get upset at the media since he is not being explicitly portrayed as a gangbanger. Just a kid doing a stupid youthful mistake and getting shot for it. A tragedy but the shooting is justified.
-The higher-information types will assume the cousin is giving a BS cover story and was stupid enough to confirm her cousin had a gun. It will confirm to them he had a gun and obviously did more than hold it for a friend. They will think hey, the cousins story is obviously a cover-up and hes a gangbanger. Shooting justified.
-Most importantly it will prove guns are bad and will get you (or your friends) killed by cops.
All bases covered