Well, the term “burger joint” comes out of the what, 70’s? Five Guys is right in line price wise with similar restaurants - the home made burger restaurants that give huge servings of fries and all kinds of condiments.
But those are full service restaurants, no?
I agree, Five Guys is hardly different in price from other places. A Five Guys combo is about the same price as a large sized McDonald’s combo. The portions at Five Guys are huge (particularly the fries).
I’ll take a place like Five Guys any day over the meat paste from McDonald’s.