You don't have to, but you do have to wordsmith the message properly.
For example, the mantra for years has been that abortion should be safe, legal, and rare. We can talk about the "rare" part without getting into trouble if prefaced with the notion that it should be "safe, legal, and rare". Its the opposition's phrase. They can be held to it.
Everything else can be handled in a similar manner. It took a ratchet effect of slow, small, and steady changes to get us to where we are now.
It will take a ratchet effect of slow, small, and steady changes to get us to where we want to be.
One of the major problems WE have is that we want it all, right now, immediately, on the table, and ready to eat.
That isn't reality. It took a long time to get here and it will take a long time to dig ourselves out.
How we do that, however, is up in the air.
There are no words; that will ever convince mass serial killers of babies, to change their nature. None.