[ansel12]

Business doesn’t spend billions on celebrity endorsements for no reason, a mere mention of something by a celebrity can make an owner rich, endorsements, public statements of support matter, they can collapse opposition.

[carlo3b]

I understand branding, endorsements, and an opinion, I'm in the entertainment business, but what you are discribing is a commercial endorsement, not a signed petition.. Apples and Pears..