Second rule: As a consequence of the first rule, any and all messages must NEVER have a source or any possibility to attach a political party to the message. Messages must appeal to the inherent qualities that everyone has.
That is the hard part. When I approach people, they say they are “not interested” in politics as if politics does not affect their life. Unfortunately, some of the people I have met out there seem to have NO inherent qualities. They are all so self-centered they can’t see past their only little part of the world.
The self-centered are a big part of who I’m targeting.
Ask them, how comfortable they are being TOLD what they can do?
There’s an old phrase “All politics is local”
I’m talking about getting as local as you can.
Appeal to the core of their Human nature.
When and if, push comes to shove, they will be the first ones demanding to be left alone.