It’s a quote from “A Christmas Story” (one of the best movies of all time) :)
Mr. Parker: It’s a Major Award!
Swede: Shucks, I wouldn’t know that. It looks like a lamp.
Mr. Parker: What is a lamp, you nincompoop? It’s a Major Award. I won it!
Swede: Damn, hell, you say won it?
Mr. Parker: Yeah, mind power, Swede; mind power.
ROTFL.
Excellent!!!